Who are we?
Mum on the Brink is an online parenting site founded in 2010 by Monika van den Brink. We share family lifestyle, travel, cooking and baking, home making and technology ideas and reviews for you and your children. The site is UK-based but has contributing authors from around the world.
How we Collect Information About You
Information is collected via log files, cookies, leaving comments on the site, or subscribing to our newsletter.
What Information do we Collect About You
We collect information on your name, email address, website (if you leave this in a comment), IP address and the pages that you visited and when you visited them on the site.
All financial details are collected via PayPal which does not retain any financial information once the transaction has been processed.
How and Why we Track your Visit
Like most websites around the world we use Google Analytics (GA) to process information about the number of visitors on our site, and their behaviour
We use this information to record the number of people using Mum on the Brink and to better understand where you discover our site (from social media, google or another site) and how you use it as well as to see how people move throughout the site.
GA records your approximate location down to town level, the type device you are using e.g. Mobile or Table, Name of device e.g. iPad or Samsung Galazy etc…, operating system e.g. Windows 10 or iOS and browser e.g. Firefox or Chrome none of this data can be used to identify you.
Google does record your IP address however, we don’t have access to this information and it modifies it so that you can not be identified specifically just the area that you are in.
Google Analytics Demographics
We are committed to ensuring that our website contains content that is valuable and useful to our readers.
To help us with this we have implemented the Google analytics demographics and interest reporting features on our website.
These tools allow us to review anonymous data regarding the gender, age and interests of website visitors and adapt our website content to better reflect their needs.
Although this information is collected through your Google ad settings, it is not provided to us in a personally-identifiable format. This means we cannot identify what information is about you, and we will not try to figure it out.
To do this Google Analytics uses a “cookie” on your machine read more about Cookies below.
Leaving a Comment on our Site
Here, at Mum on the Brink, we love hearing if you have tried any of our hints and tips, recipes, had success using one of our ideas and found the information useful we do this by giving you the option of leaving a comment. We love you sharing your own hints and tips.
To leave a comment you may leave it anonymously or leave a name, email address, website and comment.
We only use this information to identify you as the comment maker and do not pass this on to any third party.
Your email address will never be shown in the comment section of the site.
Your details will remain in the database unless we remove it or the article is removed from the site.
You may request that we delete the comment and remove you details at any time. Please email us at mumonthebrink at gmail dot com to ask for this to be carried out.
If you are under 16 you must obtain your parents permission before leaving a comment.
IMPORTANT: In your comment you should avoid leaving information of a personal nature and it is recommended that you do this on any website you comment on.
If you choose to join one of our regular newsletters via a sign up form on Mum on the Brink then your email address is required so that you can be sent the emails. We also ask for your First Name although this isn’t required so that we may address you personally in our weekly email.
Your data is collected and then passed to our Email Service Provider Mail Chimp
You may unsubscribe at any time from our newsletters using the unsubscribe link at the bottom of the email or you can email us at mumonthebrink at gmail dot com and ask that you be removed. Please make sure that you are using the same email address as you receive the emails from to do this.
Within the Email Service Provider we use tags to track the pages that you visit and actions that you take within the emails so that we can provide a more personalised email service to you.
We send emails 1 – 3 times a week and with our tracking try and make these as relevant to you as possible. From time to time we may include promotions for products.
If you have subscribed and received one of our free products your email with the link is sent via Postmark a Third Party Application, your email address, name and the details of the email are retained for 45 days and then your information is deleted automatically.
Details that we hold including your name, email address and where you have visited will never be passed onto a Third Party.
When you purchase from Mum on the Brink Resource Centre
If you have made a purchase from our resources centre at then you details are stored either by our store database for products we have produced and you can download there or via a Third Party either Send Owl for our products or one of the affiliate product owners
We ask for 3 pieces of information for downloads direct from our store – country (to apply EU VAT if necessary), First Name and Email Address.
All payments are made via PayPal which does not retain any financial information once the transaction has been processed.
Products sold by SendOwl your name and email address are collected for the purpose of providing you with the product you have purchased and you may opt-in at this point to our newsletter *see above what data is collected and processed for newsletters*. The data held in send owl includes your name, email address, IP address and PayPal email. We can delete this information upon request but for financial and legal reasons copies of the invoices are retained.
Products sold via affiliates each collect and retain their own data we do not have access to your name or email address as part of this.
Please see their privacy and data protection policies for more information on how they collect and process your personal data.
Advertisements on Mum on the Brink
We use third party advertisements on Mum on the Brink to support our site.
- Google Double Click
- Google AdSense
Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed.
This is generally used for geotargeting purposes (showing York real estate ads to someone in York only, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).
Not another delicious cooking with kids idea from us at Mum on the Brink, but the little pieces of code that we use to track your use of our site and provide the best possible experience for you.
Specifically we use them for
- Our commenting system so that you don’t have to always enter your details
- Collect data as part of Google Analytics so that we can see who has visited our website
You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in your browser.
However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.
- Google’s use of the DART cookie enables it to serve ads to users based on their visit to www.mumonthebrink.com and other sites on the Internet.
Advertising Privacy Statement
We publish interest-based advertisements on the Site; that is, ads that are tailored to reflect your interests. To help understand your interests, Ezoic, Google and our other advertising partners will track your behaviour on our website and on other websites across the Internet using cookies.
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.
For European Economic Area Residents
If you reside in a country in the European Economic Area (EEA), then under the GDPR and applicable data protection laws you have the rights, among other things, to access your personal data, have us erase it, and/or restrict its further processing. If you wish to access or delete your personal data (if any) maintained by us or Ezoic related to advertising on the Site, you can contact us at mumonthebrink at gmail dot com. If you wish to see a list of the advertising partners we work with or change which of those partners track your behavior using cookies, click the ad preferences link at the bottom of the site. (Available in the EU.)
For California Residents
California law gives residents the right to opt out of the “sale” of their personal information to third parties, including for advertising purposes. Under California law, the sharing of your information with a service provider for advertising purposes could be considered a “sale.” To opt out of the sharing of your information for advertising information, click the opt out link provided in the footer of this page?.
You also have the right to request from us the categories of personal information that we have shared and the categories of third parties to whom the information was provided. To make such a request, please contact us at firstname.lastname@example.org. To be clear we do not share your name, contact information, or any other sensitive information with third parties, and the categories of third parties that we share information with for advertising purposes are supply-side platforms, programmatic advertising exchanges, and demand-side platforms.
If you are Under 16
Please obtain your parents permission before entering any personal information on Mum on the Brink, we are concerned with your privacy as much as any adults.
When we may Transfer your Personal Data
We will not transfer your personal data unless we are under legal obligation to do so.
If you wish to be Removed from our Data
At any point you may ask that we remove your information from our systems. Please contact mumonthebrink at gmail dot com with your requirements and we will do so within a month.
The same applies for what information we hold about you and can be identified as being about you.