So what is the Help your Britain campaign about?
In the UK there are approximately 180 thousand UK registered charities generating a total annual income of £53 billion*. (In the USA, the number of non-profit organisations increased at a rate of 160 per day between 2007 and 2008 to 1.2 million, generating $307 billion per annum**). The size of these charities varies hugely and the competition for our philanthropical spend is great. Especially small charities benefit hugely from given higher platform to spread their message… and this is what Microsoft is doing:
Over the next 5 days Microsoft’s search engine – Bing – will showcase the work of five small UK charities, enabling each cause to talk about the valuable contribution they are making to the communities they work in.
The first of the five charities to be featured (today, 23rd Jan 2011) is Magic Breakfast which delivers free, healthy breakfast foods to UK primary schools because children start the day too hungry to learn. Magic Breakfast provides food to 6,000 children across the country each morning, and this improves child attendance, punctuality, concentration and behaviour – all for just 22p a day.
Additional information about the challenges which these charities seek to tackle are available by clicking on the Bing homepage hotspots. You can also watch in-depth videos with the founders and staff and find out more about each cause, including details of how you can make a donation or help, by visiting www.bing.com/HelpYourBritain.
The five charities featured throughout the week will mark the start of an ongoing longer campaign, with Bing handing over its Homepage to a new UK charity on the final Friday of every month. This is your opportunity to nominate a charity that you would like to see featured on the Bing homepage by submitting your entries via the Help Your Britain page on Bing.com.
Tuesday’s, 24th January 2012, charity is Lifelites, started out as a pilot project in 1999 with the idea of providing education and entertainments’ technology for children in hospices. Now expanded to meet the growing demand from the network of children’s hospices (currently 40) in England, Wales and Scotland – expanding to Northern Ireland as funds permit – serving around 5,000 children and their families. Children and their families can play X box 360 consoles and other high-tech games equipment, plus wide-screen Sky TVs give them the rare chance to enjoy their favourite programmes and relax together at what is often a very difficult time for them all. Wherever possible, the computer equipment comes with special adaptations to enable all the children to continue their studies and communicate with their friends and teachers; and digital cameras also help to make a lasting record of the special time the families spend together at the hospice.
Wednesday’s, 25th January 2012, charity is All Dogs Matter. This charity focuses on rescuing and re-homing dogs in and around London. They also work with local authorities to help teach responsible dog ownership and raise awareness about animal welfare.
What do you think of this campaign Bing is supporting?